Publications

BOOKS:

1. Jain, Suresh, “M.P.Town Development Laws Manual”, Published by Suvidha Law House, Bhopal: Royal Size pages 900.

2. Jain, Suresh, “Environmental Laws in India”, Published by Lawyers Home, Indore : Royal Size pages 950.

3. Jain, Suresh, “Environmental (Protection) Act, 1986 and Rules”, Published by EPCO, Government of Madhya Pradesh, Bhopal.

4. Jain, Suresh, “M.P. Educational Laws Manual”, Published by Lawyers Home, Indore, Royal Size pages 1132.

5. Jain, Suresh, “M.P. Zila Yojna Samiti Act and Rules”, Published by Government of M.P.

6. Jain, Suresh, “Minority Law, Published” by Suvidha Law House, Bhopal, Royal Size pages 241.

7. Saraf, Dr. Vikas & Thakur, Pawan,"Managerial Economics", Published by Sahitya Bhawan Publications, Agra.

 8. Saraf, Dr. Vikas & Thakur, Pawan, "Fundamentals of Marketing", Published by M/s. Laxmi Publications (P) Ltd. New Delhi.

9. Saraf, Dr.  Vikas, Thakur Pawan & Yadav Lata, "Entrepreneurship & Management Concepts", Published by M/s. S. K. Katraia & Sons Publication, New Delhi.

10. Saraf, Dr. Vikas, “Contemporary Business Practice: A Road To Excellence”, (Chapter-27: Applications of Customer Relationship Management in Retailing), Published by Indus Valley Publications, Jaipur.

11. Thakur, Pawan, "Basic Computer Engineering ", Published by Satya Prakashan, New Delhi.

12. Thakur, Pawan, "Cloud Computing  ", Published by Satya Prakashan, New Delhi.

13. Thakur, Pawan, "Computer Application II ", Published by Satya Prakashan, New Delhi.

14. Thakur, Pawan, "Operating System", Published by Satya Prakashan, New Delhi.

15. Saraf, Dr. Vikas, "Quantitative Methods", Published by Thakur Publication, Bhopal.

16. Thakur, Pawan, "MIS & DSS", Published by Thakur Publication, Bhopal.

17. Saraf, Dr. Vikas, "Management Science", Published by Thakur Publication, Bhopal.

 CONFERENCES & SEMINARS: 

INTERNATIONAL:  

(1). Saraf, Dr. Vikas, Organised an International Conference on “Role of Cost & Management Accountants in Regional Economic Development”at ICWAI, New Delhi on November 26, 2009.

(2).Saraf, Dr. Vikas, Presented a paper on – “CRM Empowered through IT" in International Conference on Global Economic Meltdown Response, Resilience & Revival Strategies, Sponsored by AICTE New Delhi, organised at VNS Institute of Management, on November 19-20, 2010.

(3.)Saraf, Dr. Vikas, Presented a paper in International Conference on “Concurrent Techno and EnviroSearch” organised by Search and Research Youth Congress 2010 (SARYC 2010) at National Institute of Technical Teachers Training & Research (NITTTR), Bhopal on Dec. 4-5, 2010.

(4).Saraf, Dr. Vikas, Participated in International Conference on“Ahimsa in the Face of Disaster: Jain Responses to the Partition of India, 1947”organised byInternational Summer School for Jain Studies in association with Claremont Lincoln University United States on January 12, 2013.

(5).Saraf, Dr. Vikas , Paper contributed inInternational Conference on “Issues and Challenges in Retail Sector and Foreign Direct Investment in India and across the World” at Symbiosis International University, Pune to be organized on 15-16, February 2013.

(6).Saraf, Dr. Vikas, Paper presented inInternational Conference on “Global Innovations in Science & Management-2013” at Swami Vivekanand University, Sagar organized on 27-28,  February 2013.

(7).Saraf, Dr. Vikas, Paper presented in International Conference on “Management of Agribusiness & Entrepreneurship Development” jointly organized by Technocrats Intitute of Technology and Central Institute of Agriculture Engineering (Govt. Of India) on 6th-7th January, 2014.

(8).Saraf, Dr. Vikas, Presented a paper in International Seminar on India Becoming World Leader By 2020: Needs & Strategies-A Management Perspective Sponsored by AICTE New Delhi, organised at FMS, VNS Group of Institute on 9th-10th, January, 2014.

NATIONAL: 

(1).Saraf, Dr. Vikas, Presented a paper in National Seminar on “Internet Fraud: Important Things You Can Do To Avoid Getting Scammed”, Sponsored by I.I.P.A. New Delhi, at Department of Economics, Dr. Hari Singh Gour University, Sagar (M.P) on October 13-14, 2006.

(2).Saraf, Dr. Vikas, Presented a paper in National Seminar on “Current Issues in Marketing” at LNCT, Bhopal on March 23-24, 2007.

(3). Saraf, Dr. Vikas, Presented a paper in National Seminar on “Retailing: CRM in a New Horizon” organized by Indian Accounting Association –Gwalior Branch, on October 27-28, 2007.

(4). Saraf, Dr. Vikas, Presented a paper in 63rd All India Commerce Conference (Annual Conference of the Indian Commerce  Association) on “Direct Tax Code : Significant Challenges for Tax  Payers as well as Collectors” organised by Faculty of Commerce, Goa University, on October 1-3, 2010.

 (5).Saraf, Dr. Vikas, Presented a paper in National Seminar on “Contemporary Issues of Teaching and  Research in Commerce and Management Education”, Department of Commerce, Dr. Hari Singh Gour Central University, Sagar (M.P) on December 25-26, 2010.

(6).Saraf, Dr. Vikas, Participated & published a paper in National Seminar on “Contemporary Business Scenario: Opportunities & Challenges”, organised by Technocrat Institute of                                    Technology, Bhopal on February 26-27, 2011.

(7).Saraf, Dr. Vikas, Presented a paper in National Seminar on “Modern Marketing Management &  Research”, Sponsored by University Grant Commission, organised by Sarojini Naidu Govt. Girls (Autonomous) P.G. College, Bhopal on March 30-31, 2011.

(8).Saraf, Dr. Vikas, Presented a paper in National Seminar on ‘Ensuring Comprehensive Growth –A Managerial Challenge’ organised by Department of Management, Sagar Institute of Research, Technology & Science, Bhopal  on May 13-14, 2011.

(9).Saraf, Dr. Vikas, Paper presented in National Conference on“Developing learning habits among students through motivation” organised by  P.M.B. Gujarati CommerceCollege, Indore and  sponsored by UGC  on  February 10-11, 2012. 

(10).Saraf, Dr. Vikas, Paper presented in National Seminar on “Knowledge Management: A Necessity in TQM” organised by Sagar Institute of Research, Technology & Science, Bhopal and sponsored by MAPCOST on July 20-21, 2012.

(11).Saraf, Dr. Vikas, Paper presented inNational Seminar on “Implementation of the schemes of Quality Extension Year in Higher Education of Madhya Pradesh: Problems and Possibilities (with special reference to Remote Rural Colleges) organized by RajaBhoj Govt. College Mandideep Distt. Raisen and sponsored by Dept. of Higher Education, Govt. of M.P. on  February 15-16, 2013.

(12).Saraf, Dr. Vikas, Paper presented inNational Seminar on “The Impact of Economic Development & Financial Risk on Emerging Stock Market Performance in Present Scenario” organized by Sodh Anusandhan Samachar (An Indian Journal) and Chitransh College Bhopal on 23rd February, 2013.

(13).Saraf, Dr. Vikas, Paper presented on NGO’s: A Tool of Public Private Partnership for Economic & Social Development in National Seminar on “Public-Private Partnership in the Economic Development of Madhya Pradesh”, Sponsored by University Grant Commission and organised by Sarojini Naidu Govt. Girls’ (Autonomous) P.G. College, Bhopal on March 14-15, 2013.

(14).Saraf, Dr. Vikas, Participated in National Seminar on8th SME’s Sammelan-Enhancing Capacity for Sustainable Growth, organized by ASSOCHAM at  Bhopal on June 5th, 2013.

(15).Saraf, Dr. Vikas, Participated  in “National Gyan-Vigyan Hindi Sammelan”, organized by Atal Bihari Vajpayee Hindi Vishwavidyala Bhopal on June 6-7, 2013.

(16).Saraf, Dr. Vikas, Paper presented in National Seminar on “Ethics & Ethos in Management”, organised by Pacific Institute of Management, Udaipur on July 27-28, 2013.

(17).Saraf, Dr. Vikas, Presented a paper in National Seminar on “Innovative & Emerging Trends in Information Technology”, at Career College Bhopal (M.P) on September 27-28, 2013.

(18). Saraf, Dr. Vikas, Presented a paper in National Seminar on “The Impact of Internet-Banking on Bank Performance & Risk”, organised by Deptt. of Commerce, Govt. Hamidia Arts & Commerce College Bhopal (M.P) on March 11-12, 2014.

(19). Jain, Pooja, Participated & published a paper “Competing Effectively Through Superior Service and Technology”in National Seminar on “Contemporary Business Scenario: Opportunities & Challenges”, Organised by Technocrat Institute of Technology, Bhopal on February 26-27, 2011.4. 

(20). Singhai, Sulekha, Participated & published a paper “The Role of Internal Marketing in the Motivation of High Contact Service Employees” in National Seminar on “Contemporary Business Scenario: Opportunities & Challenges”, Organised by Technocrat Institute of Technology, Bhopal on February 26-27, 2011.

(21). Naidu, Gargi & Jain, Prasann, presented a paper “Building Relationship Through Pricing With special Reference to GNRC Hospitals in India” in International Seminar on “Service Strategies for India's Leadership”, Sponsored by All India Council for Technical Education (AICTE), New Delhi, Organised by Bansal MBA College, Bhopal on 18th-19th February 2011

(22). Jain, Pooja & Singhai, Sulekha,  presented a paper “The Customer Pyramid: Creating and Serving Profitable Customers” in International Seminar on “Service Strategies for India's Leadership”, Sponsored by All India Council for Technical Education (AICTE), New Delhi, Organised by Bansal MBA College, Bhopal on 18th-19th February 2011.

(23). Jain, Pooja presented a paper in National Seminar on “Cyber Crime” at NTTR, Bhopal on March 23-24, 2007.

(24). Jain, Pooja Presented a paper in National Seminar on “Management Ethics” Sponsored by UGC (CPE Scheme) at NTTR, Bhopal on March 23-24, 2007.

(25). Saraf, Dr. Vikas, Jain,  Pooja resented a paper in National Seminar on “Developing Learning Habits among Students through Motivation” at PMB Gujrati Commerce College, Indore on February 11 2012. 

(26). Jain, Pooja, Presented a paper in Inter-national Seminar on “Cyber Crime” at NTTR, Bhopal on March 23-24, 2007.

(27). Jain, Pooja,Presented a paper in National Seminar on “Management Ethics” Sponsored by UGC (CPE Scheme) at NTTR, Bhopal on March 23-24, 2007.

 

PUBLISHED PAPERS

INTERNATIONAL:

(1).Saraf, Dr. Vikas, Published a Paper in e-journal: International Journal of Innovative Research & Development (ISSN No. : 2278-0211) Vol.-I, Issue-3, June 2012 on “Blue Ocean Strategy: A Strategy for Winning without Fighting” (pp. 154-168).

 (2).Saraf, Dr. Vikas, Paper publishedinbi-annual peer reviewed e-journal:International Journal of Emerging   Technologies, (ISSN No. 2249-3255) Vol. 3, Issue-1, Aug. 2012, “Six Sigma CRM: An Innovative Marketing Strategy” (pp: 65-68).

(3).Saraf, Dr. Vikas, Paper publishedinbi-annual peer reviewed e-journal:International Journal of Emerging Technologies, (ISSN No. 2249-3255) Vol. 3(1) Aug. 2012, “Corruption in Education Sector- An Empirical View” (pp: 115-117).

(4).Saraf, Dr. Vikas, Paper published in e-journal International Journal of Innovative Research & Development (ISSN No. : 2278-0211) Vol.-I, Issue-9, Nov. 2012 on “T.V. Advertisements and Role of Children in Family Purchase Decision (with special reference to food & electronic items)” (pp: 632-689)

.(5). Saraf, Dr. Vikas, Paper published inbiannual peer reviewed e- journal: International Journals of Marketing and Technology (ISSN: 2277–484X) Vol.-II, Issue-2, April 2013 on “Impact of Celebrity Endorsement on Children through TV Advertisements" (pp: 53-64).

(6).Saraf, Dr. Vikas, Paper published in monthly refereed research e-journal: International Journal of Marketing and Technology [IJMT- IC Value - Current: 5.09 (2011)]   (EISSN: 2249-1058) Vol.3, Issue-4, April 2013 on “CRM with Data Mining & Warehouse: "Optimizes Customer Insight” (pp: 177-187).

(7).Saraf, Dr. Vikas, Paper published inbi-annual peer reviewed e- journal: International Journals on Arts, Management and Humanities (ISSN: 2319-5231) Vol.-II, Issue-2, July 2013 on “Strategist-The Role in Corporate Management" (pp: 77-79).

(8).Saraf, Dr. Vikas, Paper published in monthly international refereed research journal: Research Link   (ISSN: 0973-1628) Vol.XII, Issue-8, October 2013 on “Paryavan Pradushan Samasya Avam Samadhan: Ek Adhyan” (pp: 33-34).

 (9).Saraf, Dr. Vikas, Paper published in monthly international refereed research journal: International Journal of Fundamental & Applied Research   (ISSN: 2320-7973) Vol.1, Issue-9, December 2013 on “Algorithm And Analysis of Concurrent Election Case (CEC) of Election Administration Approach To Elect Coordination For Distributed System” (pp: 6-10).

(10).Saraf, Dr. Vikas, Paper published in a peer reviewed Quarterly journal:IRC’S International Journal of Multidisciplinary Research in Social & Management Sciences (ISSN: 2320-8236) Vol.2, Issue-1, January-March, 2014 on “Case Method as a Pedagogy to Achieve Quality Management Education"(pp:79-83).

(11).Saraf, Dr. Vikas, Paper published in bi-annual peer reviewed e- journal: International Journals on Arts, Management and Humanities (ISSN: 2319-5231) Vol.-II, Issue-2, July 2013 on “Strategist-The Role in Corporate Management" (pp: 77-79).

(12).Saraf, Dr. Vikas, Paper publishedinbi-annual peer reviewed e-journal:International Journal of Emerging   Technologies, (ISSN No. 2249-3255) Vol. 5, Issue-1, December 2013, “Corporate Policy-Its Determinants and Importance in Present Corporate Scenario” (pp: 14-16).

(13).Saraf, Dr. Vikas, Paperpublished inbi-annual peer reviewed e- journal: International Journals on Arts, Management and Humanities (ISSN: 2319-5231) Vol.-III, Issue-1, January 2014 on “Performance of Private Mutual Funds in India" (pp: 01-04).

(14).Saraf, Dr. Vikas, Paperaccepted forPublication in a refereed bi-Annual journal: Prestige International Journal for Management and Research (PIJMR)on “Children’s Purchasing Power and Their Attitude Towards Money Spending in Madhya Pradesh (With special reference to Food & Electronic Items)”.    

(15). Thakur, Pawan, Published paper in online International Journal of Emerging   Technologies, New Delhi (ISSN No. 0975-8364) “A New Approach of Bully Election Algorithm for Distributed Computing”.

(16).  Jain, Pooja, Published paper in online International Journal of Emerging Technologies, New Delhi (ISSN No. 0975- 8364) “Corruption in Education Sector- an Empirical View”.

 National:

(1). Saraf, Dr. Vikas,  Published a paper in a monthly refereed journal: Indian Journal of Marketing, New Delhi Vol.- XXXIII  Number-1, Jan. 2003 “Understanding and Implementing CRM is the key Component for   Tomorrows’ Business Leaders” (pp. 3-7).

(2). Saraf, Dr. Vikas, Published a paper in a monthly refereed journal: Indian Journal of Marketing, New Delhi Vol. XXXIII Number-11, Nov.2003: “Branding: Hub of the Corporate Wheel” (pp. 3-7).

 (3). Saraf, Dr. Vikas, Published a paper in Regional Cost Conference-2011 (WIRC) on “E-Governance:   Makes Citizen More Smarter” hosted by Indore-Dewas Chapter of ICWAI Indore on December     23-24, 2011.

 (4). Saraf, Dr. Vikas, Published a Paperin a biannual refereed journal : BVIMR Management Edge (ISSN No. 0976-0431) Vol. 5, Issue. 2, July-Dec.2012 on ‘Corporate Social Responsibility: Building Brand and Linking Corporate Strategy with Philanthropy’ (pp. 88-97).

(5). Saraf, Dr. Vikas, Published a Paperin Allana Management Journal of Research  (ISSN No. 02231-0290) Vol. II, Issue 2, (July-Dec. 2012) on ‘Growth of Education Sector in India with Public Private Partnership’ (pp. 76-81).

(6). Saraf, Dr. Vikas, Published a Paper in   ‘Amity Management Review: A Journal of Amity  Business School, Jaipur (ISSN: 2230-7230) bi-annual peer reviewed journal,Vol.2, Isuue-2, June-December 2012 on “Efforts Made By Children To Influence Their   Parents’ To Accede Purchase Requests” (pp. 26-33).

(7). Saraf, Dr. Vikas, Published a Paperin   ‘ANUSANDHAN’ (ISSN No. 2278-4187)  : A Journal of AISECT University, Bhopal  bi-annual peer reviewed online journalVol. II, Issue III,  March-2013,on –“An Empirical Analysis Of Bottom’s Up Marketing in Bhopal City (With Special Reference To Dominos Pizza)” (pp. 1-7).

 (8). Saraf, Dr. Vikas, Published a Paperin   IPE Journal of Management Hyderabad (ISSN 2249-9040) biannual peer reviewed journalJan–June, 2013 Vol.3 Issue-1, on “A Study on Children's Choice of T.V. Channels, Programs and their Interest in Advertisements” (pp. 52-67).

(9). Saraf, Dr. Vikas, Published a Paperin   Journal of Engineering, Science & Management Education, NITTTR Bhopal (ISSN:  0976-0121) quarterly refereedresearch journal,July–Sept., 2013 Vol.6 Issue-II, on “Influence of Audio-Visual Techniques of TV Advertisements on Children's Perception in Madhya Pradesh” (pp. 25-30).

(10). Saraf, Dr. Vikas, Published a Paperin‘Pratibimba ':- The Journal of IMIS Bhubneswar (ISSN: 0972-5466)bi-annual peer reviewed refereed journal,July-Dec. 2013, Vol. 13, Issue-2,on “Influence of TV Ads on Children’s Purchase Request and their Response to Parents’   Refusal”(pp.49-60).

(11). Published a Paperin IndianJournal of Marketing, New Delhi (ISSN:0973-8703)a monthly refereed journalJuly2013, Vol.43 Issue-7, on “Children and Parents’ Interest in TV Advertisements: Elucidating the Persuasive Intent of Advertisements”(pp. 30-43).

(12).  Saraf, Dr. Vikas, Published a Paperin  BSSS Journal of Management Bhopal (ISSN:0975-7236)quarterly  peer reviewed journalAugust  2013, Vol.IV Issue-1, on “An analysis of Bottom of Pyramid approach: As a strategy for reducing poverty”(pp. 89-100).

 (13). Saraf, Dr. Vikas, Published a paper at http://www.indianmba.com/Faculty_Column/FC1213/fc1213.html  : “Indian Direct Tax Code: An Overview”.

(14). Saraf, Dr. Vikas, Published a paper at http://www.indianmba.com/Faculty_Column/FC1217    /fc1217.html : “Challenges Facing by Banking Industry”.

Case Writing

1. Saraf, Dr.Vikas, Developed a case on “KAIZEN”-Good Management Practices of “Bridgestone ACC (India) Ltd” (BAIL). 

Faculty Development Programs:

1. Saraf, Dr.Vikas, attended FDP on “International Teachers Development Program for Management Educators”.

Institute                                                 : Indian Institute of Management (IIM)-Indore.

Duration                                                : 3-Months, i.e. from April 01, 2002 to June 30, 2002.

2. Saraf, Dr.Vikas, Thakur, Pawan, Khare, Shantanu, Yadav, Lata attended“FDP on Research Methodology and Data Analysis Using SPSS”.

Institute                                                 : Medi-Caps Institute of Technology & Management-Indore.

Duration                                                : 2-days, i.e. March 29-30, 2012.