Working Papers

Working Papers

  • Corporate Social Responsibility: Building Brand and Linking Corporate Strategy with Philanthropy – Saraf Vikas, Payasi Sanjay & Naidu Gargi
  • Indian Direct Tax Code: An Overview– Saraf Vikas, Payasi Sanjay & Naidu Gargi
  • Challenges Faced by Banking Industry– Saraf Vikas, Payasi Sanjay & Naidu Gargi
  • Consumer Perception about Durable Goods– Saraf Vikas, Payasi Sanjay & Naidu Gargi
  • Green Marketing: Significant & Challenges– Saraf Vikas, Payasi Sanjay & Naidu Gargi
  • Managing Inflation by Fiscal & Non Fiscal Measures in India– Saraf Vikas, Payasi Sanjay & Naidu Gargi
  • Simple Stress Management Solutions– Saraf Vikas, Payasi Sanjay & Naidu Gargi
  • Consumer buying Behaviour Towards Cellular Phones in India– Saraf Vikas, Payasi Sanjay & Naidu Gargi
  • Problems Faced by Western Firms in Indian Market– Saraf Vikas, Payasi Sanjay & Naidu Gargi
  • Consumer Perception on Different Brands of LCD TV– Saraf Vikas, Payasi Sanjay & Naidu Gargi
  • A Study of Consumer Buying Behaviour Towards Mobile Pre Paid Products and Handset Models– Saraf Vikas, Payasi Sanjay & Naidu Gargi
  •  Impact of Advertisement on Children Behaviour : Evidence from India – Saraf Vikas, Payasi Sanjay & Naidu Gargi